Our Story

The beginning of Satraag

Satraag comes from two words.

Sat — truth.
Raag — passion.

The idea of Satraag had lived inside me for a very long time. I would see things around me that didn't feel right — the pollution, the way we consume, the speed at which everything is produced — and for years, I found myself simply questioning and complaining about them.

Until I realised that if I saw a problem and did nothing about it, I was also part of the problem.

So I decided to build something.

I call Satraag a revolution, not because I believe I can change the world overnight, but because I believe we need to start questioning the way we have started living.

 

We believe we have lost something.

Somewhere along the way, we became disconnected from the things that once felt instinctive — knowing where something came from, making things with intention, sharing when we had enough, and thinking about the person and the land behind what we consumed.

Today, we have to question almost everything.

Where was it made? Who made it? What went into it? What happened to the land? What happens to it when we are finished with it?

We believe it shouldn't be this difficult to know whether something is good.

We believe we should be able to trust again.

 

A lesson from my grandmother

My grandmother once told me about how people used to live when she was growing up.

If a family grew something and if they had extra, they would give it away.

There was an understanding:

I have enough.
You need some.
So here.

There was empathy. There was a conscience. There was trust.

That stayed with me.

Because somewhere between wanting more and having more, I feel we have forgotten the beauty of enough.

 

Why clothing?

Satraag begins with clothing because it is something I have always been passionate about.

I am not a fashion designer. My background is in technology — I am an engineer, with a Master's in Computer Engineering. But I have always loved clothes, textiles, and the beauty of things made by human hands.

Our first collection begins with six sarees, made with organic cotton, handwoven and hand block printed by artisans in Ahmedabad.

We have tried to keep the process as clean and intentional as possible, including choosing not to bleach the fabric.

But sustainability, to us, goes beyond the material.

 

Sustainability, inside and out

We don't want to replace human hands with machines simply because machines are faster.

We want the weaver at the handloom.

We want the sound of the loom.

We want the artisan block printing one piece at a time.

We want their skill, livelihood, passion and intention to remain part of what we make.

Because there is something a machine cannot replace — the human touch.

For us, sustainability is environmental, but it is also human, cultural and emotional.

We don't want to build a brand that is sustainable only on paper.

We want to build something you can feel.

Something you can understand.

And, over time, something you can trust.

 

This is only the beginning

Fashion is where we are starting, but Satraag is much bigger than clothing.

We want to rethink the things we surround ourselves with and, eventually, explore other parts of life where conscious choices matter.

We don't have all the answers.

But we are willing to keep researching, questioning and learning — and we would rather take the time to do something honestly than make promises we cannot keep.

Our hope is simple:

To find our way back to making with intention, consuming with conscience, sharing when we have enough, and living with empathy.

Back to beauty.

Back to humanity.

Truth, with passion.

This is Satraag.